In 1968, the United States was in the midst of a tectonic cultural shift. At the center of this shift in the musical realm was Jimi Hendrix, a guitarist like the world had never seen before.

On July 31, 1968, he played to a sold-out crowd in the Municipal Auditorium in Shreveport, Louisiana. The stage setting was sparse.

There was no need for elaborate lights or sound equipment. It was just a man with his guitar, amps, and the music that defined a cultural revolution.

Dunlop's Jimi collection commemorates one of the most influential guitar players in music history.

We partnered with Authentic Hendrix, LLC to create a line of straps that embody the master guitar player's visionary spirit and style through the vibrant and expressive work of rock 'n' roll's finest artists.